Saying NO To Advertising!
The goal is this exercise is to help students understand
advertising and other media's portrayl of alcohol, tobacco, and other
drugs and the real facts about these substances.
- Start off this exercise by leading your students
in a discussion of the smoking, drinking, or other drug use they have
seen in movies and advertisements. Ask your students the following questions
to stimulate the discussion: Why do you think the cigar, cigarette,
bottle of wine, or can of beer was used as a prop? What does it say
about the character? How are the people portrayed who are smoking or
drinking in advertisements? What are the differences between the messages
presented in movies and in advertising?
- Next, you want your students to understand the real
facts! Assign your students to check out the tobacco information* on
Prevlink or print off the following pages:
- Assign them to answer the following questions while
doing their research or afterwards: How many young Nebraskans start
the smoking habit every day? Why do you think they start? What percentage
of high school seniors smoke a cigarette every day? What percentage
of high school seniors do not smoke a daily cigarette? What institution
conducted the research about the smoking habits of 10th and 11th graders?
Would you believe this to be a reliable source? What is the substance
in cigarettes that is addictive? Based on your reading of the research,
how difficult is it to stop smoking once you start?
- Assign your students to find more articles about the
tobacco industry using a current local newspaper. What are some of the
major issues addressed in the articles you found? What is the role of
research in each article?
*You can assign students to review any of the substances
on the Prevlink web site. Check out the planners for groups of resources
on different substances.
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